Email verification check is the process of validating the existence and accuracy of an email address. It’s a necessary step in building an effective email list, and there are a variety of different ways to perform email verification. One method involves pinging the email address to verify that it’s linked to a valid domain and is capable of receiving messages. Another involves using a database to look up the email address and verifying its validity.

Regardless of which method you choose, email verification should be an important part of your email marketing strategy. Keeping an up-to-date list of verified email addresses can help your campaign reach the inbox and improve your deliverability rates. It can also minimize your risk of getting blacklisted by email service providers.

A Comprehensive Guide to Email Verification Checks

When you send an email to an invalid address, it can’t be delivered and will bounce back. These bounces can hurt your deliverability rates and skew your campaign metrics. They’re also a big waste of time and money, as they prevent your messages from reaching the people who actually want to hear from you.

Performing regular email verification is particularly important for high-volume senders like enterprise companies that manage large lists. Without it, a lot of your emails may end up as hard bounces, and the result can be that your email service provider (ESP) starts to associate your IP with spamming. This can ruin your reputation as a sender and lead to your account being blocked.