How to make advertisements on Facebook can propel your brand to the next level. But creating ads that grab attention and deliver results isn’t easy — especially with so many options. That’s why it’s important to keep in mind the following best practices for your social advertising campaigns.

Before launching an ad, think about what your business goals are and how you’ll measure success. This will help you focus on your campaign objectives and make sure that every step of the process — from targeting to creative assets — aligns with those objectives.

Step-by-Step Guide: Making Advertisements on Facebook

The first thing you need to do is choose a format for your Facebook ad. This affects ad specifications, like size and dimensions, as well as how likely it is to be seen by your audience. We recommend taking into account your ad objective when selecting a format — for example, Stories and Reels work better for storytelling than static images or video.

Use dynamic creative to automatically create ads featuring multiple photos or videos, Carousels, and Collections (multiple products that become a full-screen experience on mobile). This is an excellent option for ecommerce businesses and allows you to showcase product details and benefits without having to spend time creating individual ads.

Then, select the placements where you want your ad to appear on Facebook. You can select a daily or lifetime budget for your campaign, which determines how much you’re willing to spend each day or over the entire duration of your ad campaign. Facebook will then use your set criteria to find the right place and time to show your ad.