In-Demand Designer Collabs
Toronto: 8th Best Destination for Shopaholics a fashion shopper, there are few things more exciting than a designer collaboration. The opportunity to buy an item that not only features your favorite label, but also another designer who is renowned in their own right can be the ultimate luxury treat. And for designers, these partnerships provide a chance to increase their reach and demonstrate the versatility of their work.

While some designers may opt for small collections (think Nike x Jordan Brand), others take it to the next level. For example, Paris-based fashion blogger Martine Rose partnered with Mango to produce an expansive line of covetable party pieces. From lace dresses to satin fabrics and heeled peep-toe sandals, the collection is the ultimate in bold glamour.

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More and more luxury brands are collaborating with a wide range of retailers to make their high-fashion duds more accessible. The trend has become especially popular with mass retailers such as H&M and Target who partner with iconic names like Versace and Maison Margiela to offer a more affordable designer option.

These coveted collections have a long shelf life and can often become collector’s items. According to StockX, a luxury resale platform, the number of designer collaborations traded on their site has increased by 200% over the last two years. “Collaborations are desirable partially because they’re scarce limited editions,” explains StockX CMO Deena Bahri. “You can’t get the same thing again next year.” That exclusivity, combined with a celebrity endorsement, helps to create hype around the launch and encourages consumers to act quickly to secure their items.